Our Projects
Discover the global projects we’re involved in, the focus of our conservation efforts, and the expert teams that inspire our strategies for change.
PAPATOYS Reading Intervention Program
PAPATOYS is a reading and emotional-support program for children living in climate-vulnerable communities. Through reading spaces and our Reading-for-Rewards system, we turn every hour of reading into progress, joy and possibility.
The Challenge
Children in climate-affected areas of Cambodia, Indonesia, Bangladesh and coastal regions lose 20–60 school days each year because of heatwaves, floods, storms and displacement.
Lost learning quickly becomes lost opportunity: higher dropout risk, child labour, early marriage and deepening intergenerational poverty.
Many of these children have never been consistently praised or rewarded for their effort at school.
Our Solution: Reading That Children Want to Come Back
PAPATOYS brings reading, storytelling and emotional support directly to children, using a low-cost, high-impact model built around one core idea:
Children read → earn points → exchange for meaningful rewards.
PAPATOYS uses multiple reward tiers so children experience frequent, achievable milestones, not just a distant goal.
Reading-for-Rewards Pathway
As children read more, their effort unlocks bigger milestones.
After just a few hours they can exchange points for small gifts like stickers or stationery; with more hours they receive books, toys or school supplies.
At around 150 hours of reading, each child can create a Dream Card — a small personal wish that local volunteers or partners help fulfil.
At 300 hours, a “big dream” can be chosen by donors or companies through our Dream Hunter system, such as a bicycle or a full-year learning kit.
Why This System Works
Behavioral psychology: Positive reinforcement can increase habit adherence by 40–60% – children want to come back, read and improve.
Peer motivation: Reading becomes social; children compare points and encourage each other.
Habits in unstable environments: Stepwise goals (2, 10, 30, 90, 150, 300 hours) keep motivation high even when life is disrupted by climate shocks.
High emotional value, low financial cost: Even a $1 reward can have a powerful emotional impact for a climate-stressed child.
Explore All Projects
Gaza:
Climate-Impacted Humanitarian Support
Cambodia:
Phnom Penh Wetland Conservation
PAPATOYS Reading Intervention Program
Indonesia:
Biodiversity Restoration
Malaysia:
PAPATOYS Reading Intervention Program
